Direct vs Organic Traffic


  • Referral:
    Traffic that occurs when a user finds you through a site other than a major search engine
  • Social:
    Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram
  • Organic:
    Traffic from search engine results that is earned, not paid
  • Paid search:
    Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform
  • Email:
    Traffic from email marketing that has been properly tagged with an email parameter
  • Other:
    If traffic does not fit into another source or has been tagged as “Other” via a URL parameter, it will be bucketed into “Other” traffic.
  • Direct:
    Any traffic where the referrer or source is unknown.

What is the Difference between the direct traffic and the organic traffic?

Direct traffic can include visits that result from typing the URL directly into a browser, as the simple definition suggests.
Organic traffic on the other hand, are those visits which are tracked by another entity,usually because they have arrived through search engines, but also from other sources.